Introduction. -- Part I: Publishing in Context. -- Publishing History / Alistair McCleery. -- Authorship / Simone Murray. -- Reading / Adriaan van der Weel. -- Copyright and Publishing: Symbiosis in the Digital Environment / Mira T. Sundara Rajan. -- Publishing and Society / Elizabeth le Roux. -- Publishing and Culture: The Alchemy of Ideas / John Oakes. -- Publishing and Information / Martin Eve. -- Networks: From Text to Hypertext, Publishing to Sharing, and Single Author to Collaborative Production / Carlos A. Scolari. -- Publishing and Corporate Social Responsibility / Angus Phillips. -- Part II: The Dynamics of Publishing. -- Economics of Publishing / Albert N. Greco. -- The Strategy of Publishing / Albert N. Greco. -- Globalization and Publishing / Miha Kovac and Rudiger Wischenbart. -- Curation in Publishing: Curatorial Paradigms, Filtering, and the Structure of Editorial Choice / Michael Bhaskar. -- Trade Publishing / John B. Thompson. -- Academic Publishing / Samantha J. Rayner. -- Educational Publishing: Primary and Secondary Education / Miha Kovac and Mojca K. Sebart. -- Part III: Publishing in Practice. -- Organizational Structures in Publishing / Frania Hall. -- Book Design / Paul Luna. -- Publishing and Technology / John Maxwell. -- Marketing for Publishing / Alison Baverstock. -- Rights / Lynette Owen. -- Libraries / Alex Holzman and Sarah Lippincott. -- Bookselling / Niels Peter Thomas. -- Coda. The Future of Publishing: Eight Thought Experiments / Michael Bhaskar and Angus Phillips.
9780198794202
Industria del libro
Edición--Manuales
R 070.5 / OX98