Glimmer : how desing can transform your life, and maybe even the world / Warren Berger

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The briefing. -- Whay is desing?. -- Pte, 1ª: Universal. -- Ask stupid questions. What is desing? Who is Bruce Mau? And by the way, does it have to be a ligthbulb?. -- Jump fences. How do designers conect, reinvent, and recombine? And what makes them think they can do all these things?. -- Make hope visible. The importance of pidturing possibilities and drawing conclusions. -- Pte. 2ª: Business. How do we figure out what people need-before they know they need it?. -- Work the metaphor. Realizinf what a brand or business is really about-then bringing it to life through designed expereinces. -- Desing what you do. CAn the way a company behaves de designed?. -- Pte. 3ª: Face consequences. Coming to terms with the responsability to desing well and recognizing what will happen if we don't. -- Embrace constraints. Desing that does "more with less" in needed more than ever in today's world. --Pte. 4ª: Personal. -- Desing for emergence. Applying the principles of tansformation desing to everyday life. -- Begin anywhere. Why small actions are more important than big plans.

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