Catálogo en línea

Incluye bibliografía e índice.

Introduction. -- A new competitive landscape. -- A period of transition. -- The added value of the invention of printing. -- A concept for a roadmap. -- The past as prologue. -- Preserving memory. -- The coming of Homo scribens. -- The publisher in the Information Age. -- Enter online and the internet. -- Limits of the usefulness of print versus new digital delivery systems. -- Distributed publishing and printing on demand (P&PoD). -- The e-book: a dedicated elctronic reading device or an information service?. -- Defining the and assembling the pieces. -- Content, process and format. -- The publisher's products: data, information and knowledge. -- The concept of the value of information. -- The publishing value chains. -- Players in the electronic publishing game. -- Electronics in publishing and electronic publishing. -- Looking for the user. -- The gentle art of reading. -- Many roads to electronic publishing. -- The road signs are in place. -- Forces driving electronic publishing. -- Internet-driven dichotomies. -- Dominance of serach systems. -- Pricing alternatives. -- Towards a successful electronic publishing strategy. -- The 21st-century publisher. -- Constant incremental change. -- Characteristics, strategies and considerations: mixed bag of emerging patterns and evolving stratagems. -- The future as epilogue. -- Understanding the real information needs. -- Challenging final questions. -- Appendices: Case study. Royal Brill, an independent international publisher who is not afraid of Google. -- Open access: an alternative business model?. -- A publisher's private view on the occurrence of innovations.

IMPOSOLUCIONES Compra 20/05/2019 Factura - 130

Obras generales